Multi-channel precision marketing to 1m+ IT decision makers

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Data Center Management
Virtualization
Cloud
Applications Development
Business Intelligence
Disaster Recovery
Security
Networking
Storage Architecture

CASE STUDY

Goals

  • Increase number of applicants in the UK requesting professional membership status with the BCS.
  • Make the IT Professionals in the UK aware that the BCS is the Chartered Institute for the IT community.
  • Promotion of benefits of membership status.

Solution

A yearly targeted email campaign targeting IT Professionals of all experience levels and skill sets. 5,000 emails were sent weekly over this period to gauge the type of response required.

Results

An average open rate of 12.3% and a click through rate from broadcast of 2.1%.

TESTIMONIALS

Traditionally, the summer is a quiet time when it comes to lead generation – IT Media changed all that! The campaign was well planned and executed, and due to their high quality database it really delivered a good return on investment. We’ll definitely use IT Media again. Anna Hobey Territory Marketing Manager
The level of service we receive from IT Media has always been quick and professional. They have provided us with accurate data that clearly matches our aims and objectives, or indeed help us to deduce a solution that does. Mark Mills Account Executive
IT Media have a depth of information on the IT industry that is hard to find anywhere else but it’s also refreshing to deal with people who have such a strong understanding of direct marketing as a whole. Everyone I have dealt with there has always been able to offer intelligent advice on how best to use their data and you can really tell that their top priority is to deliver strong results for your campaign. Michael Faris Data Account Manager
Working with Adam and the team was an absolute pleasure. The campaign targeting IT decision makers had a high CTR and the consultation to the HTML copy made by IT Media was extremely effective. Britt Hogenhuis HP Account Manager at Zenith